Old Hands: A Blend of Tradition and Innovation in Beer PackagingSpringetts Brand Design Crafts a Unique Beer Experience with Old Hands
Springetts Brand Design, a renowned design team, has created a unique beer packaging design for Twickenham Fine Ales. The design, named "Old Hands," is a testament to the skill and knowledge of the brewers, combining traditional craft with modern aesthetics.
The inspiration behind "Old Hands" came from the team's time spent at the Twickenham brewery. They were deeply impressed by the brewers' passion for their craft, their knowledge, and their experience. The design concept was born from the realization that it takes old hands to create new brews.
The unique properties of the design lie in its use of copper, inspired by the barrels around which the brewers discuss hops and flavours. Each bottle features a raised varnish of a rough handprint on the copper, creating a tactile experience akin to shaking hands with the brewer. The copper also signifies the tradition and craft of beer making. A vibrant secondary colour palette represents the exciting new flavours and combinations in the range. The final design exudes modernity, craft, confidence, and standout.
The design is realized on 300ml brown glass bottles. The bold colours and unusual flavour combinations are intended to attract a younger audience, opening up a new market for Twickenham Fine Ales. The design has already seen success, with a younger audience engaging with the brand and new distribution channels opening up.
The project was completed in 2016 in London. The main challenge was to create a design that would appeal to a younger demographic while maintaining the brand's traditional values. The successful outcome of this challenge is evident in the design's reception and its Silver A' Packaging Design Award in 2017. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, technical excellence, and artistic skill.
In conclusion, the "Old Hands" beer packaging design by Springetts Brand Design is a perfect blend of tradition and innovation. It pays homage to the craft of beer making while introducing a modern aesthetic that appeals to a younger audience. The design's success is a testament to the power of thoughtful design in enhancing the consumer experience.
Project Details and Credits
Project Designers: Springetts Brand Design
Image Credits: Springetts Brand Design
Project Team Members: Springetts Brand Design
Project Name: Old Hands
Project Client: Springetts Brand Design